Founder-Led Sales
Apr 2026
7 min read
How to Know When You’re Ready to Hire Your First Salesperson
10 customers isn’t a number I made up. It’s the minimum amount of proof you…
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Founder-Led Sales
Apr 2026
7 min read
How to Find Your First 10 B2B Customers
No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type…
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Founder-Led Sales
Apr 2026
15 min read
The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone
You are the best salesperson your startup has right now. Not because you’re a natural…
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Founder-Led Sales
Apr 2026
7 min read
You Are Your Startup’s First Salesperson. Act Like It
Every founder is their startup’s first salesperson. Most hire before closing 10 deals themselves. That…
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