Go-to-Market Articles for B2B Startup Founders
Articles on founder-led sales, ICP validation, B2B messaging, pricing, and go-to-market execution. Every piece comes from real advisory work with B2B startups. No theory, no recycled frameworks.
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Showing 24 of 24 articles
Lost Deal Analysis. The 30-Minute Practice That Sharpens Your B2B Sales Process.
A founder I worked with lost 11 deals in 90 days. He kept telling me…
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How to Refine Your ICP From Churn Data. The 5 Steps Most Founders Skip
A founder I worked with had 28% annual churn. He blamed the product. He had…
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How to Find Out If Your B2B Startup Messaging Is Actually Landing
Your messaging sounds clear to you. That doesn’t mean your buyer agrees. Most B2B startup…
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How to Define Your ICP When You Have Zero Customers
You can’t wait for customers to tell you who your buyer is. You have to…
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The Founder’s Guide to Finding the Right Buyers for Your B2B Product
Most B2B founders spend months selling to the wrong people. Not because their product is…
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The Founder’s Guide to Running a Sales Call That Actually Converts
The call is not about your product. It’s about their problem. Get that right and…
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What to Do When Your Sales Hire Isn’t Closing Deals
Before you blame the hire, look at what you handed them on day one. A…
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How to Build a Sales Process When You’ve Never Sold Before
You don’t need sales experience. You need a system that turns conversations into customers. A…
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How to Know When You’re Ready to Hire Your First Salesperson
10 customers isn’t a number I made up. It’s the minimum amount of proof you…
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How to Find Your First 10 B2B Customers
No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type…
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The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone
You are the best salesperson your startup has right now. Not because you’re a natural…
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You Are Your Startup’s First Salesperson. Act Like It
Every founder is their startup’s first salesperson. Most hire before closing 10 deals themselves. That…
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