GTM Audit
Before you fix anything, find out what's actually broken
A one-time, full diagnostic of your go-to-market. ICP, messaging, pipeline, channels, pricing, and sales process. One engagement. One report. Full clarity on where the leak is and what to fix first.
Most founders try to fix their GTM by guessing.
A channel stops working, so you try another one. Close rates drop, so you rewrite the pitch. Outreach gets ignored, so you change the subject line. Each fix targets a symptom. The actual problem stays buried.
The GTM Audit exists because guessing costs months. A structured diagnostic takes days.
What Gets Examined
Six layers of your go-to-market, pulled apart one by one
ICP and Buyer Targeting
Who you're selling to right now. Who's actually buying. Where those two lists don't match — and why.
Positioning and Differentiation
How you describe your product vs. how your buyers describe their problem. The gap between those two is where deals die.
Messaging Across Touchpoints
Website, outreach, pitch deck, demo script. Whether they tell the same story or four different ones.
Pipeline and Conversion Points
Where prospects enter, where they stall, and where they disappear. The numbers that reveal which stage is leaking.
Channel Performance
Which channels are producing pipeline and which are producing activity that looks like progress. The difference matters.
Sales Process and Pricing
How deals move from first call to close. Whether your pricing helps or slows down the decision.
The Deliverable
A full GTM diagnostic report with a prioritized fix list
A scored assessment of each GTM layer.
Where you're strong, where you're exposed, and where things are quietly bleeding revenue.
The top 2 problems ranked by impact.
Not a list of 15 things to fix. The one or two that would move revenue fastest if addressed first.
A recommended action plan for the next 90 days.
Specific steps, in order. What to fix in week 1. What can wait until month 2.
A 90-minute working session.
We walk through findings together. You ask questions. We pressure-test the recommendations before you commit to any direction.
Is This Right For You
The GTM Audit works best when you have real data to review
Ideal for
You have a product in market with some paying customers but growth feels random
You've been running GTM for 3+ months and can't tell which part is working
You want clarity before committing to a longer advisory engagement
You're preparing to raise and need to show a clear GTM plan to investors
You just want someone experienced to look at your GTM and tell you what they see
Not ideal for
You're pre-product with no customers and no pipeline yet (start with the free GTM Debugging Guide instead)
You're looking for someone to execute the fixes for you (that's what the GTM Advisory engagement is for)
The Process
From booking to full clarity in under two weeks
Four clear steps. No ambiguity about what happens next.
Book a Free Intro Call
You describe what's happening. I'll tell you whether the audit is the right starting point or if something else makes more sense.
Share Access to Your Data
Before our working session, I review your website, outreach sequences, pipeline data, CRM, and any sales materials you have. You send what exists. No need to create anything new.
90-Minute Working Session
We walk through findings together. I share what I found across all six GTM layers. You add context I couldn't see from the data alone.
Written Diagnostic Report
Delivered within 7 days. Scored assessment, top findings, and a prioritized 90-day action plan. Yours to keep and act on.
Two paths forward
You take the report and run with it.
Many founders do. The audit gives you enough clarity to execute the fixes on your own. The report is designed to be actionable without ongoing support.
We continue into GTM Advisory.
If the diagnostic reveals deeper work that would benefit from hands-on execution together, you can move into a 3–6 month advisory engagement. The audit findings become our Sprint 1 baseline. No overlap. No paying for the same work twice.
Learn about GTM AdvisoryGot Questions?
Frequently Asked Questions
Still have questions?
Can't find the answer you're looking for? Reach out and I'll get back to you shortly.
Stop guessing which part of your GTM is broken. Find out
Book a free intro call. 15 minutes. You describe what’s stuck. I’ll tell you whether the audit is the right next step.
Book a Free Intro Call