GTM Resources
Guides and tools built from the same patterns found across 50+ B2B startups
Free diagnostic frameworks and paid toolkits. Each one built to answer a specific GTM problem in under 30 minutes. Download what fits. Skip what doesn't.
The GTM Debugging Guide
Score your go-to-market across 7 dimensions in 15 minutes. ICP clarity, messaging, pipeline health, channel fit, sales process, pricing, and retention. Each dimension gets a score. The lowest score tells you where to start. Used by founders before their first advisory call and by operators running quarterly GTM reviews.
The ICP Validation Guide
Most founders write their ICP based on who they want to sell to. This framework starts from the other direction. Who already bought. Who stayed past 90 days. Who referred someone else. Five questions that turn customer data into a targeting document you can actually use for outreach and content.
The 30-Day GTM Sprint Planner
A day-by-day execution plan for founders who need to test one GTM motion in 30 days and come out with a clear answer. Pick a channel and run the sprint. Measure the result. Make the call to scale or kill. Built for solo founders and small teams with no room for 90-day experiments.
The GTM Health Score Card
The full diagnostic scorecard with scoring rubrics across 7 GTM dimensions, founder profile benchmarks, action priority rankings, and a companion spreadsheet with auto-ranking. Built for founders who want a structured self-assessment they can revisit every quarter. Includes a 30-day rescore tracker so you can measure progress after making changes.
