Three Ways In

You Know Growth Flattened. You Don't Know Which Part Broke.

Three fixed-price GTM engagements for B2B SaaS founders with a stalled pipeline.

Book a GTM Teardown
Shamal Badhe, B2B GTM Audit advisor for startup founders
3 ways TO WORK TOGETHER

Fixed-Price Engagements

If your pipeline has stalled, start here.

You have a product in market, paying customers, and months of GTM activity behind you. Growth has flattened and you cannot tell which part broke. That is what these three engagements are for. Prices are below. No call required to see them.

Start Here
Rung 01

GTM Teardown

A one-time diagnostic. Fixed fee, not a retainer.

$500 one-time · fixed fee
Book a GTM Teardown
  • You send your website, pitch deck, outreach sequences, CRM data, and sales materials.
  • A 90-minute call to walk through what I am seeing.
  • A scored assessment across six GTM layers: ICP and targeting, positioning, messaging consistency, pipeline conversion, channel performance, and sales process and pricing.
  • Your two biggest problems, ranked by impact. Not a list of everything that could be better.
  • What to fix first and what to fix next.

Delivered within 7 days of the working session.

The $500 credits in full toward a Sprint or a Retainer if you start one within 30 days.

This is for you if you have a product in market, 3 or more months of GTM activity, paying customers, and pipeline data worth looking at. Not for pre-product companies.

Rung 02

GTM Fix Sprint

Three weeks. One leak. Fixed scope, fixed end date.

$2,500 3 weeks · fixed scope
Start a GTM Fix Sprint

Payable in two: $1,250 to start, $1,250 in week two.

You already know something is broken. This is the engagement where it gets fixed, with me in it, not handed to you as a plan.

  • Name the leak (Week 1) We pick the single highest-impact problem and agree what "fixed" means in numbers before any work starts.
  • Build the fix (Week 2) Whatever it takes: ICP rewrite, positioning and messaging rework, an outreach sequence built from scratch, a sales process documented, pricing restructured.
  • Ship and measure (Week 3) It goes live, we watch what it does, and you get the written record of what changed and what to watch next.

Two working sessions a week. Everything built is yours: templates, sequences, rewrites, the lot.

What this is not. Not a retainer. Not open-ended. It ends on day 21 whether you continue or not.

This is for you if you have a Teardown, or you already know your one problem, and you want it closed inside a month.

Rung 03

GTM Advisory Retainer

A 3 to 6 month engagement, run in two-week sprints.

$2,000 per month · 3-month minimum
Apply for the Advisory Retainer
  • The diagnostic (Weeks 1 to 2) A full audit of ICP, messaging, pipeline, sales process, and channels.
  • The fix map (Weeks 3 to 4) An execution plan targeting the 1 to 2 highest-impact fixes.
  • Execution (Months 2 to 3) Bi-weekly working sessions, implementing the fixes directly.
  • Optimization (Months 4 to 6) Measuring what worked, scaling it, documenting the system so it holds without me.
  • ✓ A validated ICP you can act on.
  • ✓ Messaging aligned across your website, outreach, and sales materials.
  • ✓ A documented and repeatable sales process.
  • ✓ Pricing aligned with the value your product delivers.
  • ✓ A functioning outbound pipeline system.
  • ✓ A founder-led content foundation for building authority.

Templates, frameworks, messaging rewrites, and outreach drafts come with it, not just a plan you are left to implement alone.

This is for you if you are a B2B SaaS founder doing $0 to $500K ARR, still handling sales yourself, and ready for systemized growth instead of improvising each month. Not for pre-product companies, teams needing hands-on marketing execution, or businesses past $1M ARR.

How the three fit together

$500 tells you what is broken. $2,500 fixes one thing in three weeks. $2,000 a month keeps fixing things until the system holds without me.

Most founders start at $500. The Teardown fee credits in full toward whichever of the other two you pick, so starting small costs you nothing.

Already know your GTM and just need it published? Founder-Led Content, $1,000/month. See what that covers.

Not sure which one? Book a free 15-minute intro call. Tell me what is happening in your GTM and I will tell you what I would look at first.

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One GTM leak, taken apart every Sunday. Tell me which one is yours.

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