Shamal Badhe, B2B startup GTM execution advisor working in office Weekly newsletter
50+ B2B Startups

B2B Startup Execution Advisor

Your Go-to-Market is Broken. You're About to Find Out Where.

Your pipeline, your messaging, your ICP, your sales process. The leak is in one of them.

Diagnostic articles and scoring tools. A weekly newsletter that names the pattern and shows the fix. Built from real work with 50+ B2B startups.

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50+ Startups
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Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups

The problem with B2B

You are sitting on a pile of unanswered GTM questions

01  /  Featured

Who should we actually be selling to right now.

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Why do prospects go silent after a good demo.

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Our messaging sounds like every competitor in the space.

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Should we go outbound first or build content.

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Our pipeline looks full but nothing closes.

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We tried four channels and none of them worked.

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The list keeps growing. You don't have to figure it out alone.

How we work together

Three ways to find & fix
what's broken

One-Time 01

GTM Audit

A 360-degree look at your ICP, messaging, pipeline, channels, and conversion points. You'll get a clear map of where the leak is and what to fix first. One engagement. One report. Full clarity.

Learn more 01
Popular 3–6 Months
02

GTM Advisory

A 3–6 month engagement where we build and fix your go-to-market together. Week by week. Sprint by sprint. The strategy doc stays open every session. Every conversation gets into the real numbers.

Learn more 02
Ongoing 03

Founder-Led Content

Your buyers trust founders who publish what they know. I work with you to turn your GTM experience into articles and LinkedIn content. Ghost-written or coached. Your name on it. Your pipeline behind it.

Learn more 03

Testimonials

What My Clients Say

★ ★ ★ ★ ★

"Shamal helped us refine our ICPs, relaunch our LinkedIn outreach, and set up email automation that actually converted. She connects strategy to execution better than anyone I have worked with."

Bill Zujewski

Bill Zujewski

CEO, GoodLiife

★ ★ ★ ★ ★

"Shamal owns the full stack of data-driven marketing, from setup to execution, and she genuinely cares about the outcome."

Timo Hagenow

Timo Hagenow

CEO, SuperDuper IO

★ ★ ★ ★ ★

"Shamal used data to cut our acquisition costs, built a strong team, and became a trusted advisor to our entire leadership team, not just marketing."

Gigo George

Gigo George

CEO, Companion ITCS

Shamal Badhe
BEHIND GTM FIX

Shamal Badhe

Everything on GTM Fix comes from real advisory work. Not borrowed frameworks. Not recycled LinkedIn advice. Patterns found and fixed across 50+ B2B startups.

Most founders I work with have the same experience. They built something good. Got some traction. Then growth stalled and they couldn't figure out why. That's the gap I work in.

I stay through the messy execution phase. I don't hand over a document and move on. The articles, guides, and tools on GTM Fix are the same things I'd walk through with you in the first week of working together.

HOW MY ADVISORY WORKS

From the GTM Fix Blog

Which GTM problem
is yours

All articles
01

Messaging & Positioning

Your Positioning Is Decided by Who You Turn Away

Founders think positioning is about who you attract. It is the opposite. It is the list of buyers you say...

Read article
02

Messaging & Positioning

Stop Trying to Create a Category. Own a Corner Instead.

Category creation is advice from people who already won. For a startup with 5 customers, it is a slow, expensive...

Read more
03

GTM Strategy

The 4-Step B2B GTM Framework I Use to Fix Any Broken Go-to-Market

ICP, messaging, positioning, pricing. In that order. Every time. The B2B GTM framework I run with every founder. A founder...

Read more
04

ICP & Targeting

Why I Build ICP First in Every B2B GTM

I build ICP first now because I tried it the other way once. 90 days, 0 customers, one lesson I...

Read more
05

GTM Strategy

Why I Refuse to Give Every Founder the Same GTM Playbook

A founder I worked with paid a well-known GTM consultant $12K for a 90-day playbook. The deliverable was a 47-page...

Read more
21 Articles published
12k Monthly readers
8 Topic categories
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FREE GTM RESOURCES

Grab your free copy of the best GTM guides for B2B founders

The GTM Debugging Guide
FREE DOWNLOAD

The GTM
Debugging Guide

Score your go-to-market across 7 dimensions in 15 minutes. Know exactly where to focus.

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The ICP Validation Guide
FREE DOWNLOAD

The ICP Validation
Guide

Stop guessing who to sell to. Build a usable ICP from the customers you already have.

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The 30-Day GTM Sprint Planner
FREE DOWNLOAD

The 30-Day GTM
Sprint Planner

One focused sprint with a clear finish line. Day-by-day execution plan for founders.

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Got Questions?

Frequently Asked Questions

Most founders have a GTM strategy on paper. The problem is execution. Something breaks between the plan and the pipeline, and it is not always obvious where. A B2B GTM advisor works through the execution with you. That means checking your ICP, your messaging, your sales process, and your conversion points against what is actually happening in your pipeline. Not theory. Not a new framework. Finding the specific thing that is broken and fixing it.
The pattern is the same across most of the founders I work with. Demos happen but deals do not close. The pipeline looks full but nothing moves. Outreach gets ignored. A campaign runs and brings in leads that never convert. Each of those is a signal. The leak is usually in one place, the ICP, the messaging, or the sales process. The work is finding which one.
B2B SaaS founders who are past the idea stage and stuck on growth. Most are bootstrapped or seed-funded. They have a product, some early traction, and a GTM that is not producing the results it should. They are doing the selling themselves or just made a first sales hire that is not closing. They need someone who will work through the execution with them, not hand over a document.
The audit is a one-time engagement. You come in with a broken GTM and leave with a clear diagnosis: here is what is wrong, here is what to fix first. It covers your ICP, messaging, pipeline, channels, and conversion points. The advisory is ongoing, three to six months. We build and fix the GTM together, week by week. The audit tells you where the leak is. The advisory fixes it.
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Still have questions?

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Every Sunday, one GTM problem gets taken apart

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The pattern and the diagnosis. Then the fix. In your inbox before the week starts — just the specific thing that's broken and how to repair it.

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