Shamal Badhe, B2B startup GTM execution advisor working in office Weekly newsletter
50+ B2B Startups

B2B Startup Execution Advisor

Your Go-to-Market is Broken. You're About to Find Out Where.

Your pipeline, your messaging, your ICP, your sales process. The leak is in one of them.

Diagnostic articles and scoring tools. A weekly newsletter that names the pattern and shows the fix. Built from real work with 50+ B2B startups.

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50+ Startups
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48 Articles
Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups Trusted by 50+ B2B SaaS founders from bootstrapped to seed-funded startups

The problem with B2B

You are sitting on a pile of unanswered GTM questions

01  /  Featured

Who should we actually be selling to right now.

01

02

Why do prospects go silent after a good demo.

02

03

Our messaging sounds like every competitor in the space.

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Should we go outbound first or build content.

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Our pipeline looks full but nothing closes.

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06  /  Featured

We tried four channels and none of them worked.

06

The list keeps growing. You don't have to figure it out alone.

How we work together

Three ways to find & fix
what's broken

One-Time 01

GTM Audit

A 360-degree look at your ICP, messaging, pipeline, channels, and conversion points. You'll get a clear map of where the leak is and what to fix first. One engagement. One report. Full clarity.

Learn more 01
Popular 3–6 Months
02

GTM Advisory

A 3–6 month engagement where we build and fix your go-to-market together. Week by week. Sprint by sprint. The strategy doc stays open every session. Every conversation gets into the real numbers.

Learn more 02
Ongoing 03

Founder-Led Content

Your buyers trust founders who publish what they know. I work with you to turn your GTM experience into articles and LinkedIn content. Ghost-written or coached. Your name on it. Your pipeline behind it.

Learn more 03

Testimonials

What My Clients Say

★ ★ ★ ★ ★

"Shamal helped us refine our ICPs, relaunch our LinkedIn outreach, and set up email automation that actually converted. She connects strategy to execution better than anyone I have worked with."

Bill Zujewski

Bill Zujewski

CEO, GoodLiife

★ ★ ★ ★ ★

"Shamal owns the full stack of data-driven marketing, from setup to execution, and she genuinely cares about the outcome."

Timo Hagenow

Timo Hagenow

CEO, SuperDuper IO

★ ★ ★ ★ ★

"Shamal used data to cut our acquisition costs, built a strong team, and became a trusted advisor to our entire leadership team, not just marketing."

Gigo George

Gigo George

CEO, Companion ITCS

Shamal Badhe
BEHIND GTM FIX

Shamal Badhe

Everything on GTM Fix comes from real advisory work. Not borrowed frameworks. Not recycled LinkedIn advice. Patterns found and fixed across 50+ B2B startups.

Most founders I work with have the same experience. They built something good. Got some traction. Then growth stalled and they couldn't figure out why. That's the gap I work in.

I stay through the messy execution phase. I don't hand over a document and move on. The articles, guides, and tools on GTM Fix are the same things I'd walk through with you in the first week of working together.

HOW MY ADVISORY WORKS

From the GTM Fix Blog

Which GTM problem
is yours

All articles
01

Founder-Led Sales

The Founder’s Guide to Running a Sales Call That Actually Converts

The call is not about your product. It’s about their problem. Get that right and the close takes care of...

Read article
02

Founder-Led Sales

What to Do When Your Sales Hire Isn’t Closing Deals

Before you blame the hire, look at what you handed them on day one. A founder I worked with hired...

Read more
03

Founder-Led Sales

How to Build a Sales Process When You’ve Never Sold Before

You don’t need sales experience. You need a system that turns conversations into customers. A founder I advised had been...

Read more
04

Founder-Led Sales

How to Know When You’re Ready to Hire Your First Salesperson

10 customers isn’t a number I made up. It’s the minimum amount of proof you need before someone else can...

Read more
05

Founder-Led Sales

How to Find Your First 10 B2B Customers

No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type of buyer. If you want...

Read more
7 Articles published
12k Monthly readers
7 Topic categories
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FREE GTM RESOURCES

Grab your free copy of the best GTM guides for B2B founders

The GTM Debugging Guide
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The GTM
Debugging Guide

Score your go-to-market across 7 dimensions in 15 minutes. Know exactly where to focus.

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The ICP Validation Guide
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The ICP Validation
Guide

Stop guessing who to sell to. Build a usable ICP from the customers you already have.

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The 30-Day GTM
Sprint Planner

One focused sprint with a clear finish line. Day-by-day execution plan for founders.

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Every Sunday, one GTM problem gets taken apart

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The pattern and the diagnosis. Then the fix. In your inbox before the week starts — just the specific thing that's broken and how to repair it.

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