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A collection of stories about design, travel, food, nature and the quiet art of slowing down.

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startup founder handing sales playbook to first salesperson
Founder-Led Sales
Apr 2026 7 min read

How to Know When You’re Ready to Hire Your First Salesperson

10 customers isn’t a number I made up. It’s the minimum amount of proof you…

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founder using LinkedIn to find first 10 B2B customers
Founder-Led Sales
Apr 2026 7 min read

How to Find Your First 10 B2B Customers

No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type…

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