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startup founder handing sales playbook to first salesperson
Founder-Led Sales
Apr 2026 7 min read

How to Know When You’re Ready to Hire Your First Salesperson

10 customers isn’t a number I made up. It’s the minimum amount of proof you…

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founder led sales B2B startup founder on call with prospect
Founder-Led Sales
Apr 2026 15 min read

The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone

You are the best salesperson your startup has right now. Not because you’re a natural…

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