✦ THE JOURNAL
Stories & Inspiration
Thoughts on life, coaching & mindful living
A collection of stories about design, travel, food, nature and the quiet art of slowing down.
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7+ Stories
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AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
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Latest Stories
Showing 6 of 6 stories
Founder-Led Sales
Apr 2026
8 min read
The Founder’s Guide to Running a Sales Call That Actually Converts
The call is not about your product. It’s about their problem. Get that right and…
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Founder-Led Sales
Apr 2026
7 min read
What to Do When Your Sales Hire Isn’t Closing Deals
Before you blame the hire, look at what you handed them on day one. A…
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Founder-Led Sales
Apr 2026
7 min read
How to Build a Sales Process When You’ve Never Sold Before
You don’t need sales experience. You need a system that turns conversations into customers. A…
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Founder-Led Sales
Apr 2026
7 min read
How to Know When You’re Ready to Hire Your First Salesperson
10 customers isn’t a number I made up. It’s the minimum amount of proof you…
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Founder-Led Sales
Apr 2026
7 min read
How to Find Your First 10 B2B Customers
No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type…
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Founder-Led Sales
Apr 2026
15 min read
The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone
You are the best salesperson your startup has right now. Not because you’re a natural…
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