✦ THE JOURNAL
Stories & Inspiration

Thoughts on life, coaching & mindful living

A collection of stories about design, travel, food, nature and the quiet art of slowing down.

Explore Stories
Blog Hero
7+ Stories
Updated Weekly ✦
AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy
Fresh from the journal

Latest Stories

Showing 2 of 2 stories

founder led sales B2B startup founder on call with prospect
Founder-Led Sales
Apr 2026 15 min read

The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone

You are the best salesperson your startup has right now. Not because you’re a natural…

Read Story
founder first salesperson on a sales call with B2B prospect
Founder-Led Sales
Apr 2026 7 min read

You Are Your Startup’s First Salesperson. Act Like It

Every founder is their startup’s first salesperson. Most hire before closing 10 deals themselves. That…

Read Story