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A collection of stories about design, travel, food, nature and the quiet art of slowing down.

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founder diagnosing why sales hire is not closing deals
Founder-Led Sales
Apr 2026 7 min read

What to Do When Your Sales Hire Isn’t Closing Deals

Before you blame the hire, look at what you handed them on day one. A…

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startup founder building a sales process on a spreadsheet
Founder-Led Sales
Apr 2026 7 min read

How to Build a Sales Process When You’ve Never Sold Before

You don’t need sales experience. You need a system that turns conversations into customers. A…

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