1-ON-1 GTM Advisory
Stop guessing what's broken. Start fixing it with someone who's seen the pattern before
A 3–6 month engagement where we build and execute your go-to-market together. Sprint by sprint. I stay through the messy part.
Most B2B SaaS founders with a good product still struggle to grow
The product works. A few customers said yes. But scaling from that early traction to consistent, repeatable revenue feels like pushing through mud.
The ICP keeps shifting every quarter
Demos go well but deals stall after the second call
Outreach gets ignored or draws the wrong buyers
The website says something different from the pitch deck
Pipeline looks full on paper but nothing moves
Every new channel feels like starting from zero
The product was never the problem. The go-to-market execution is where things break down.
What You Get Working With Me
A diagnostic-first GTM engagement built around your specific leak
We don't start with a template. We start with your pipeline, your ICP, your numbers, and your conversion points. The first two weeks are about finding the real problem. The rest of the engagement is about fixing it.
GTM Diagnostic
Weeks 1-2Full audit of your ICP, messaging, pipeline, sales process, and channel performance. You'll know exactly where the leak is.
Fix Map
Weeks 3-4We build the execution plan around the 1-2 highest-impact fixes. Could be positioning and outbound. Could be the sales process. Whatever showed up in the diagnostic.
Execution
Months 2-3We work on the fixes together. Weekly sessions. Real deliverables. Your messaging gets rewritten and your outreach gets rebuilt. The pipeline starts moving differently.
Optimization
Months 4-6We measure what changed. Double down on what's working. Kill what's not. Build the repeatable system so growth continues after the engagement ends.
After 6 Months Together
What you walk away with
A validated ICP you can act on
Know exactly who to target, where to find them, and what language makes them pay attention.
Messaging that matches how your buyers talk
Website copy, outreach sequences, and pitch decks that say the same thing — in the same language your buyers use.
A sales process that works without you improvising every call
Discovery structure, demo flow, follow-up cadence, and objection responses — documented and repeatable.
Pricing aligned with the value your product delivers
The right pricing model for your stage. Tiers, packaging, and positioning that remove friction instead of creating it.
A working outbound system
Prospect list criteria, cold email sequences, LinkedIn outreach playbook, and channel kill/scale criteria. All tested during the engagement.
A content foundation for founder-led authority
Article topics, LinkedIn post angles, and a publishing rhythm you can sustain without burning out.
What We Work On
The building blocks of your
go-to-market
ICP Validation and Buyer Targeting
Define and validate who you're actually selling to.
01Positioning and Competitive Differentiation
Stand out in a crowded market with clear positioning.
02Messaging Across Website, Outreach, and Sales Deck
Consistent messaging everywhere your buyers look.
03Outbound Strategy and Pipeline Building
Build a repeatable system for generating qualified pipeline.
04Sales Process and Demo Structure
Structure your sales motion so deals actually close.
05Pricing and Packaging
Align pricing with value and remove buyer friction.
06Is This Right For You
This advisory works best if you match this profile
You run a B2B SaaS startup with some early traction (a few paying customers, some pipeline activity)
You're the one doing sales right now and you want a system instead of improvisation
Revenue is somewhere between $0 and $500K ARR and growth has stalled or feels random
You've tried different channels and tactics but can't tell what's actually working
You want someone in the details with you, not a strategy PDF and a goodbye
You're pre-product and still figuring out what to build
You want someone to run your marketing for you (I work with founders, not for founders)
You're looking for paid ads management or SEO services
You're past $1M ARR and need a VP of Sales, not an advisor
The Process
From first call to repeatable growth
We've refined our process to be as seamless as possible. From first conversation to tangible results — here's exactly what to expect.
Book a Free Intro Call
15 minutes. You'll tell me what's stuck. I'll tell you what I'd look at first. If there's a fit, we move forward. If there's not, I'll point you in the right direction.
GTM Diagnostic (Weeks 1-2)
We start with the audit. I look at your ICP, your messaging, your pipeline data, your conversion rates, and your current channels. You'll get a full diagnostic report with the top findings and a recommended fix order.
Sprint Execution (Months 1-6)
We work in 2-week sprints. Each sprint has a focus area, clear deliverables, and a working session. Between sessions, I'm available on Slack or email for async questions. We build the GTM system together. You own it when the engagement ends.
This Engagement Includes
What you walk away with
Bi-weekly 60-minute working sessions (video call)
Full GTM diagnostic in the first 2 weeks
Sprint-based execution plan with clear deliverables
Async support between sessions (Slack or email)
Access to my GTM templates and frameworks
Messaging rewrites, outreach sequence drafts, and pipeline reviews as needed
Monthly progress review against your specific KPIs
Got Questions?
Frequently Asked Questions
Still have questions?
Can't find the answer you're looking for? Reach out and I'll get back to you shortly.
Growth has stalled. The next move is sitting on your calendar
Book a free 15 mins intro call. You’ll describe what’s stuck. I’ll describe what I’d look at first. Just a conversation about whether we’re a fit.
Book a Free Intro Call