✦ THE JOURNAL
Stories & Inspiration
Thoughts on life, coaching & mindful living
A collection of stories about design, travel, food, nature and the quiet art of slowing down.
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12+ Stories
Updated Weekly ✦
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
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Latest Stories
Showing 3 of 3 stories
Founder-Led Sales
Apr 2026
7 min read
Lost Deal Analysis. The 30-Minute Practice That Sharpens Your B2B Sales Process.
A founder I worked with lost 11 deals in 90 days. He kept telling me…
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Founder-Led Sales
Apr 2026
7 min read
How to Know When You’re Ready to Hire Your First Salesperson
10 customers isn’t a number I made up. It’s the minimum amount of proof you…
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Founder-Led Sales
Apr 2026
15 min read
The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone
You are the best salesperson your startup has right now. Not because you’re a natural…
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