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Thoughts on life, coaching & mindful living

A collection of stories about design, travel, food, nature and the quiet art of slowing down.

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startup founder handing sales playbook to first salesperson
Founder-Led Sales
Apr 2026 7 min read

How to Know When You’re Ready to Hire Your First Salesperson

10 customers isn’t a number I made up. It’s the minimum amount of proof you…

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founder first salesperson on a sales call with B2B prospect
Founder-Led Sales
Apr 2026 7 min read

You Are Your Startup’s First Salesperson. Act Like It

Every founder is their startup’s first salesperson. Most hire before closing 10 deals themselves. That…

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