✦ THE JOURNAL
Stories & Inspiration
Thoughts on life, coaching & mindful living
A collection of stories about design, travel, food, nature and the quiet art of slowing down.
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14+ Stories
Updated Weekly ✦
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
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Latest Stories
Showing 4 of 4 stories
ICP & Targeting
May 2026
9 min read
Why Behavioral ICP Signals Now Beat Firmographic Targeting in B2B
A founder I worked with had a clean firmographic ICP. SaaS companies, 50 to 200…
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ICP & Targeting
Apr 2026
6 min read
How to Refine Your ICP From Churn Data. The 5 Steps Most Founders Skip
A founder I worked with had 28% annual churn. He blamed the product. He had…
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ICP & Targeting
Apr 2026
6 min read
How to Define Your ICP When You Have Zero Customers
You can’t wait for customers to tell you who your buyer is. You have to…
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ICP & Targeting
Apr 2026
10 min read
The Founder’s Guide to Finding the Right Buyers for Your B2B Product
Most B2B founders spend months selling to the wrong people. Not because their product is…
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