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Behavioral ICP signals scoring framework for B2B SaaS founders, by Shamal Badhe
ICP & Targeting
May 2026 9 min read

Why Behavioral ICP Signals Now Beat Firmographic Targeting in B2B

A founder I worked with had a clean firmographic ICP. SaaS companies, 50 to 200…

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ICP refinement framework using churn data
ICP & Targeting
Apr 2026 6 min read

How to Refine Your ICP From Churn Data. The 5 Steps Most Founders Skip

A founder I worked with had 28% annual churn. He blamed the product. He had…

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