✦ THE JOURNAL
Stories & Inspiration

Thoughts on life, coaching & mindful living

A collection of stories about design, travel, food, nature and the quiet art of slowing down.

Explore Stories
Blog Hero
14+ Stories
Updated Weekly ✦
AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Sales GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy
Fresh from the journal

Latest Stories

Showing 1 of 1 stories

Founder mapping out their ideal buyer profile for a B2B product
ICP & Targeting
Apr 2026 10 min read

The Founder’s Guide to Finding the Right Buyers for Your B2B Product

Most B2B founders spend months selling to the wrong people. Not because their product is…

Read Story