✦ THE JOURNAL
Stories & Inspiration
Thoughts on life, coaching & mindful living
A collection of stories about design, travel, food, nature and the quiet art of slowing down.
Explore Stories
17+ Stories
Updated Weekly ✦
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
Fresh from the journal
Latest Stories
Showing 3 of 3 stories
Founder-Led Sales
Apr 2026
7 min read
Lost Deal Analysis. The 30-Minute Practice That Sharpens Your B2B Sales Process.
A founder I worked with lost 11 deals in 90 days. He kept telling me…
Read Story
Founder-Led Sales
Apr 2026
8 min read
The Founder’s Guide to Running a Sales Call That Actually Converts
The call is not about your product. It’s about their problem. Get that right and…
Read Story
Founder-Led Sales
Apr 2026
7 min read
You Are Your Startup’s First Salesperson. Act Like It
Every founder is their startup’s first salesperson. Most hire before closing 10 deals themselves. That…
Read Story