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Lost deal post-mortem 4-step framework template for B2B founders, by Shamal Badhe
Founder-Led Sales
Apr 2026 7 min read

Lost Deal Analysis. The 30-Minute Practice That Sharpens Your B2B Sales Process.

A founder I worked with lost 11 deals in 90 days. He kept telling me…

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Founder having a customer discovery conversation to define their first buyer profile
ICP & Targeting
Apr 2026 6 min read

How to Define Your ICP When You Have Zero Customers

You can’t wait for customers to tell you who your buyer is. You have to…

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founder on a B2B sales call taking notes on prospect problems
Founder-Led Sales
Apr 2026 8 min read

The Founder’s Guide to Running a Sales Call That Actually Converts

The call is not about your product. It’s about their problem. Get that right and…

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founder diagnosing why sales hire is not closing deals
Founder-Led Sales
Apr 2026 7 min read

What to Do When Your Sales Hire Isn’t Closing Deals

Before you blame the hire, look at what you handed them on day one. A…

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startup founder building a sales process on a spreadsheet
Founder-Led Sales
Apr 2026 7 min read

How to Build a Sales Process When You’ve Never Sold Before

You don’t need sales experience. You need a system that turns conversations into customers. A…

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startup founder handing sales playbook to first salesperson
Founder-Led Sales
Apr 2026 7 min read

How to Know When You’re Ready to Hire Your First Salesperson

10 customers isn’t a number I made up. It’s the minimum amount of proof you…

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founder using LinkedIn to find first 10 B2B customers
Founder-Led Sales
Apr 2026 7 min read

How to Find Your First 10 B2B Customers

No ads, no fancy tools. Just conversations, LinkedIn, and a narrow focus on one type…

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founder led sales B2B startup founder on call with prospect
Founder-Led Sales
Apr 2026 15 min read

The Founder’s Guide to Selling Your B2B Product Before You Hire Anyone

You are the best salesperson your startup has right now. Not because you’re a natural…

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