✦ THE JOURNAL
Stories & Inspiration
Thoughts on life, coaching & mindful living
A collection of stories about design, travel, food, nature and the quiet art of slowing down.
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21+ Stories
Updated Weekly ✦
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
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Latest Stories
Showing 4 of 4 stories
GTM Strategy
Jun 2026
7 min read
Why I Refuse to Give Every Founder the Same GTM Playbook
A founder I worked with paid a well-known GTM consultant $12K for a 90-day playbook.…
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Fundraising
Jun 2026
7 min read
Why B2B Founders Should Raise Funding After Traction
A founder I worked with spent 4 months pitching investors. He had a pitch deck,…
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GTM Strategy
May 2026
7 min read
Why B2B Startups Need Transparent Pricing
A founder I worked with built a project management tool for agencies. Clean product. Strong…
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ICP & Targeting
Apr 2026
10 min read
The Founder’s Guide to Finding the Right Buyers for Your B2B Product
Most B2B founders spend months selling to the wrong people. Not because their product is…
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