✦ THE JOURNAL
Stories & Inspiration

Thoughts on life, coaching & mindful living

A collection of stories about design, travel, food, nature and the quiet art of slowing down.

Explore Stories
Blog Hero
24+ Stories
Updated Weekly ✦
AI & GTM Founder-Led Content Founder-Led Sales Fundraising GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Content Founder-Led Sales Fundraising GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Content Founder-Led Sales Fundraising GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy AI & GTM Founder-Led Content Founder-Led Sales Fundraising GTM Strategy ICP & Targeting Messaging & Positioning PMF & Retention Strategy
Fresh from the journal

Latest Stories

Showing 2 of 2 stories

B2B founder defining positioning by listing the buyers and segments the product will turn away
Messaging & Positioning
Jun 2026 7 min read

Your Positioning Is Decided by Who You Turn Away

Founders think positioning is about who you attract. It is the opposite. It is the…

Read Story
B2B founder avoiding the category creation trap by owning a narrow corner of an existing category
Messaging & Positioning
Jun 2026 7 min read

Stop Trying to Create a Category. Own a Corner Instead.

Category creation is advice from people who already won. For a startup with 5 customers,…

Read Story