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A collection of stories about design, travel, food, nature and the quiet art of slowing down.

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Founder having a customer discovery conversation to define their first buyer profile
ICP & Targeting
Apr 2026 6 min read

How to Define Your ICP When You Have Zero Customers

You can’t wait for customers to tell you who your buyer is. You have to…

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Founder mapping out their ideal buyer profile for a B2B product
ICP & Targeting
Apr 2026 10 min read

The Founder’s Guide to Finding the Right Buyers for Your B2B Product

Most B2B founders spend months selling to the wrong people. Not because their product is…

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