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24+ Stories
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AI & GTM
Founder-Led Content
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Content
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Content
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
AI & GTM
Founder-Led Content
Founder-Led Sales
Fundraising
GTM Strategy
ICP & Targeting
Messaging & Positioning
PMF & Retention
Strategy
Fresh from the journal
Latest Stories
Showing 5 of 5 stories
Messaging & Positioning
Jul 2026
8 min read
Your Homepage Sounds Like a Pitch Deck. Your Buyer Is Not an Investor.
You built the page right after the raise, so the words that won the boardroom…
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Messaging & Positioning
Jun 2026
7 min read
Your Positioning Is Decided by Who You Turn Away
Founders think positioning is about who you attract. It is the opposite. It is the…
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Messaging & Positioning
Jun 2026
7 min read
Stop Trying to Create a Category. Own a Corner Instead.
Category creation is advice from people who already won. For a startup with 5 customers,…
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GTM Strategy
Jun 2026
7 min read
The 4-Step B2B GTM Framework I Use to Fix Any Broken Go-to-Market
ICP, messaging, positioning, pricing. In that order. Every time. The B2B GTM framework I run…
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ICP & Targeting
Jun 2026
7 min read
Why I Build ICP First in Every B2B GTM
I build ICP first now because I tried it the other way once. 90 days,…
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